Jason Green, a Senior Partner with The Cambridge Group, focuses on developing customer-driven strategies, new product development, positioning, and consumer segmentation for consumer goods, retail and services industries. He co-authored the recent book Optimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors. He has also contributed significantly to two other books, and has been published in the Harvard Business Review, among other publications.
Prior to joining The Cambridge Group, Jason was a Senior Engagement Manager within the Consumer Goods, Operations, and Organizational Performance Practices at McKinsey & Company. While at McKinsey he focused on strategic, operational, and organizational issues for consumer goods and industrial clients.
Prior to McKinsey, Jason was an Assistant Account Executive at NW Ayer where he developed advertising, positioning, and new product concepts for three Procter & Gamble food and beverage brands. Previous to NW Ayer, he was a sales/promotion representative for Procter & Gamble.
Jason holds a Masters of Management with concentrations in marketing, strategy, and finance from the J.L. Kellogg Graduate School of Management at Northwestern University. He received his undergraduate degree, cum laude with distinction in psychology, from Yale University.