The Cambridge Group Difference


Exclusive Focus on Growth.

We specialize in developing demand-driven strategies that maximize our clients’ growth and profitability.

Unique Approach.

We help each client think differently by looking at their business through the eyes of the customer rather than looking at the customer through the eyes of the business.

Proprietary Intellectual Capital.

We have developed a unique breadth of experience that fosters new insight and drives our demand strategies. We have tested and refined our proprietary methodologies for more than 40 years.

Projects Led by Experienced, Senior Consultants.

Our teams are staffed and led by senior individuals who are actively involved throughout the projects they lead.

Actionable Recommendations and Detailed Implementation Blueprints.

We go beyond strategic recommendations to develop clear, actionable programs that are tailored to your business capabilities and resources. We partner with clients from strategy to execution to ensure successful implementations.

Consistent Results.

We have a track record of creating opportunities for profitable growth across a wide range of categories—even in categories where growth is flat or declining.

Celebrating 40 Years of Client Impact

The Cambridge Group is celebrating 40 years of client partnership, innovative thinking, and results. We are taking a moment to celebrate the impact we have had with individual clients and more broadly on the businesses/ industries in which we work.

The Cambridge Group’s 40th Anniversary Celebration Message from Gary Briggs

A message from Gary Briggs, CMO of Facebook, on the occasion of The Cambridge Group’s 40th Anniversary. Listen as Gary recounts the impact The Cambridge Group ( has had on various companies through the years.

The Cambridge Group’s 40th Anniversary Message from Jim Kilts

A congratulatory video from Jim Kilts on the occasion of the 40th Anniversary of The Cambridge Group .  We appreciate his kind comments on this occasion.

The Cambridge Group’s 40th Anniversary Message from Steve Hughes

Steve Hughes, Founder and Former CEO of Boulder Brands, comments on the 40th anniversary of The Cambridge Group. Hughes notes that as he “looks at the world of consumer packaged goods, I don’t think there is any group that has so fundamentally impacted businesses, changed careers for the positive and really changed how people think”. We are humbled by his kind words.