About us

Experts in helping clients profitably grow their businesses

Since 1975, The Cambridge Group has helped clients develop and execute strategies that are driven by a superior understanding of profitable demand. Headquartered in Chicago, The Cambridge Group’s strategy consultants apply Demand Strategy across global industries, enabling clients to align their infrastructure, businesses, and resources to meet marketplace demand in a way that is meaningfully differentiated from their competitors.

After 10 years as a division of Nielsen, the Partners of The Cambridge Group completed a management buyout in early 2019 to become an independent company again, providing a greater opportunity to invest in our capabilities to serve clients.

In 2022, we joined PA Consulting, the global innovation and transformation consultancy. PA’s unique ability to take innovation from concept to prototype to launch will bring our strategy to market in ways that create even greater value for our clients.

Meet the team

We are proud to be recognized as one of America's Best Management Consulting Firms in the following areas

Strategy
Innovation, Growth & New Business Models
Marketing, Brand & Pricing
Consumer Goods and Retail
Data Analytics and Big Data
Artificial Intelligence

Read about the award

The Cambridge difference

Exclusive focus on growth

We specialize in developing demand-driven strategies that maximize our clients’ growth and profitability

Projects led by experienced, senior consultants

Our teams are staffed and led by senior individuals who are actively involved throughout the projects they lead

Unique approach

We help each client think differently by looking at their business through the eyes of the customer rather than looking at the customer through the eyes of the business

Actionable recommendations and detailed blueprints

We go beyond strategic recommendations to develop clear, actionable programs that are tailored to your business capabilities and resources. We partner with clients from strategy to execution to ensure successful implementations

Proprietary intellectual capital

We have developed a unique breadth of experience that fosters new insight and drives our demand strategies. We have tested and refined our proprietary methodologies for more than 40 years

Consistent results

We have a track record of creating opportunities for profitable growth across a wide range of categories -even in categories where growth is flat or declining

PA Consulting

In late 2022, we joined PA Consulting and proudly share in PA's Purpose:

We believe in the power of ingenuity to build a positive human future.

This is PA’s purpose, the lighthouse guiding what we do, how we do it and, most importantly, why we do it. It means we’re proud to work with clients who make a positive contribution on ground-breaking and innovative projects that improve people’s lives.

For us, ingenuity is a mindset. We’re optimists who believe that when you put bright people and brilliant technology together, amazing things happen. It isn’t just transformative and fascinating. It means delivering actual results every day, helping find new opportunities for our clients, communities, and the wider world.

It’s this mindset that creates the environment for progress. And with this at the heart of who we are and what we do, we believe that a positive human future is perfectly achievable.

Learn more about PA at www.paconsulting com